| 基于Fuzzy-AHP的企业客户价值评价 |
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| 引用本文： | 李敏,何友全.基于Fuzzy-AHP的企业客户价值评价[J].价值工程,2009,28(10):52-54. |
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| 作者姓名： | 李敏 何友全 |
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| 作者单位： | 1. 重庆交通大学管理学院,重庆,400074
2. 重庆交通大学信息科学与工程学院,重庆,400074 |
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| 基金项目： | 重庆市科委自然科学基金项，重庆市教委基金项H |
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| 摘 要： | 不同客户具有不同的价值。要对不同客户的价值进行评价,并把有限的资源投放到潜力价值最大的客户身上才能获得最大的总收益。通过对客户资源进行深入分析,建立了合适的指标体系。利用层次分析法(AHP)对不同指标的权重进行赋值,然后在该指标下应用模糊综合评价(Fuzzy)对不同客户进行分类,从而获取不同客户对企业的不同价值,有利于促进企业客户关系的规范管理。
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| 关 键 词： | 模糊层次分析法(Fuzzy-AHP) 客户价值 指标体系 |
To Evaluate on Enterprise's Customers Value Based on Fuzzy-AHP |
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| Li Min,He Youquan.To Evaluate on Enterprise's Customers Value Based on Fuzzy-AHP[J].Value Engineering,2009,28(10):52-54. |
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| Authors: | Li Min He Youquan |
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| Institution: | Li Min; He Youquan (School of Management, Chongqing Jiaotong University, Chongqing 400074, China ; School of Information Science and Engineering, Chongqing Jiaotong University, Chongqing 400074, China) |
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| Abstract: | Different customers have different value to an enterprise. So do estimate different customers, and limited resources must be put in the customers that could bring the best profit in the future. Thus an enterprise can get the most revenue. Through analyzing the influential factors on customer value, get an index system of evaluating customer value. Apply AHP to the weight of the indexes, and apply Fuzzy to analyzing different customers. The result of evaluating is useful for an enterprise to perform standardization management. |
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| Keywords: | Fuzzy-AHP customers value index system |
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