Rx small retailer survival: Community demand analysis

The sole proprietorship form of retailing organization comprises 60% of all retailers. Their average annual sales amounts to $31,600 while their average annual profit (including provision for salary) is $2,700. This group constitutes the poverty segment of the business community. Most in government and business consider the plight of the small retailer to be unsolvable. This article suggests a plan which could represent a major advance to improve the small retailers economic position. Means are presently available to determine community requirements for goods and services. The author contends that community demand analysis is a major key to the problem. The article outlines what is needed and how the plan could be implemented.