| 基于生态位理论的山东省五莲山风景区休闲旅游产品开发探讨 |
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| 引用本文： | 徐兆敏,那守海.基于生态位理论的山东省五莲山风景区休闲旅游产品开发探讨[J].林业经济问题,2015(3):278-283. |
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| 作者姓名： | 徐兆敏 那守海 |
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| 作者单位： | 东北林业大学经济管理学院 |
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| 摘 要： | 将生态位理论应用于休闲旅游产品的开发设计中,计算五莲山休闲旅游产品生态位的重叠度,用生态位宽度概念分析休闲旅游产品的客源市场宽度和五莲山休闲旅游产品开发过程中存在的问题及解决的措施。建议优化休闲旅游产品结构,扩宽休闲旅游产品生态位宽度,关注休闲旅游产品生态位变动,错位开发休闲旅游产品,重视休闲旅游产品品牌化,满足游客新需求,应对产品生态位竞争。
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| 关 键 词： | 生态位重叠 生态位宽度 休闲旅游 产品开发 |
Based on the Niche Theories Research on the Development of Leisure Tourism Products of Wulian Mountain Scenic Area in Shandong Province |
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| XU Zhaomin;NA Shouhai.Based on the Niche Theories Research on the Development of Leisure Tourism Products of Wulian Mountain Scenic Area in Shandong Province[J].Problems of Forestry Economics,2015(3):278-283. |
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| Authors: | XU Zhaomin;NA Shouhai |
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| Institution: | XU Zhaomin;NA Shouhai;College of Economy and Management,Northeast Forestry University; |
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| Abstract: | Apply ecological niche theories to the development of leisure tourism products,analyze niche overlap andapassenger-source market breadth of Wulian mountain scenic area,conclud the questions of the development of leisure tourism products and how to solve them. To the development of leisure tourism products,the suggestions are to optimize the structure,widen the niche breadth,pay attentions to the niche shift,dislocate the development,value the brand,meet the new demands of tourists,and tackle the niche competition. |
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| Keywords: | niche overlap niche width leisure tourism products development |
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