战略无形资产、商誉与企业持续竞争优势

本文运用“资源基础论”分析了战略无形资产与企业持续竞争优势和超额利润之间的关系,论述了现行财务会计模式对战略无形资产信息的综合反映形式。认为商誉是现行财务会计模式对企业持续竞争优势的综合反映形式,其本质是在现行财务会计模式下无法单独入账的企业战略无形资产,商誉的性质实际上是战略无形资产性质的外在综合表现,外购商誉的本质是被收购企业未入账的战略无形资产,外购商誉的会计处理应该依据并购后被收购企业战略无形资产价值的增减变动情况来决定。

Strategic Intangibles, Goodwill and Sustained Competitive Advantage

Based on the Resource-based Theory, this article analyses the relationship between strategic intangibles and sustained competitive advantage, and points out the comprehensive formal of current financial accounting model to reflect strategic intangibles. We argue that goodwill is a comprehensive reflection of enterprises' sustained competitive advantage and composed of valuable, rare, inimitable strategic intangibles that could not been recognized by financial accounting singly, the characteristics of goodwill are indeed the comprehensive reflection of strategic intangibles. Based on these conclusions, the study also argues that the purchased goodwill is composed of strategic intangibles of the acquired, so the accounting of purchased goodwill should be in the light of the value change of strategic intangibles of the acquired after acquisition.