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| 体验营销在汽车品牌传播中的应用 | |
| 引用本文： | 范晓青. 体验营销在汽车品牌传播中的应用[J]. 中小企业管理与科技, 2021, 0(1) |
| 作者姓名： | 范晓青 |
| 作者单位： | 吉林省国迅广告有限公司 |
| 摘 要： | 随着社会的富裕、文明、发达,体验式营销应运而生。体验营销的兴起是由于企业在产品质量、服务工作方面已经达到了大多数客户的要求,客户对产品的特色和利益的关注度开始下降,更多地追求更高层次的"特色"和"利益",即体验。论文就体验营销在汽车品牌传播中的应用进行研究分析。 |
| 关 键 词： | 体验营销 汽车品牌 应用 |
Application of the Experience Marketing in Automotive Brand Communication |
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| FAN Xiao-qing. Application of the Experience Marketing in Automotive Brand Communication[J]. Management & Technology of SME, 2021, 0(1) | |
| Authors: | FAN Xiao-qing |
| Affiliation: | (Jilin Guoxun Advertisement Co.,Ltd.,Changchun 130000,China) |
| Abstract: | With the prosperity,civilization and development of society,experience marketing emerges as the times require.The rise of experience marketing is due to the fact that enterprises have met the requirements of most customers in terms of product quality and service work,and customers’attention to the characteristics and interests of products has begun to decline,and they are more in pursuit of higher-level"characteristics"and"interests",that is,experience.This paper studies and analyzes the application of experience marketing in automobile brand communication. |
| Keywords: | experience marketing automobile brand application |
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