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| 关于项目竞争力分析的探讨 | |
| 引用本文： | 余兰兰. 关于项目竞争力分析的探讨[J]. 石油化工技术经济, 1998, 14(6): 42-44 |
| 作者姓名： | 余兰兰 |
| 作者单位： | 北京石油化工工程公司 |
| 摘 要： | 从总量平衡与目标市场，产品完全成本，竞争策略，经济评价与竞争力分析等四个方面对项目竞争力进行了探讨，提出项目竞争力分析是项目经济评价的重要补充，对提高项目前期评价水平具有重要的意义。 |
| 关 键 词： | 项目 竞争力 经济评价 石油产品 |
DISCUSSION ON COMPETITIVE ABILITY ANALYSIS OF PROJECTS |
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| She Lanlan. DISCUSSION ON COMPETITIVE ABILITY ANALYSIS OF PROJECTS[J]. Techno-Economics in Petrochemicals, 1998, 14(6): 42-44 | |
| Authors: | She Lanlan |
| Affiliation: | Beijing Petrochemical Engineering CorPoration |
| Abstract: | This paper discusses the competitive ability of projects from four different aspects, which are ag-gregate balante and target market , full cost of product, competitive strategy, economic evaluation andcompetitive ability analysis. It is proposed that the competitive ability analysis is an important supple-ment to the economic evaluation of projects and has major significance in raising the level of earlierstage evaluation of projects. |
| Keywords: | project competitive ability economic evaluation aggregate balance target market full cost |
| 本文献已被 CNKI 维普 等数据库收录！ | |