基于内部营销的人力资源管理创新

本文在深入分析当前企业人力资源管理面临的主要问题的基础上，结合内部营销的理念，提出了相关的管理创新对策，具体包括：运用内部营销管理哲学理念，实现人力资源管理战略创新；运用内部营销调研方法，实现员工心理需求分析工具创新；运用内部营销市场细分理念，实现人力资源差异化管理创新；运用内部营销整体产品理念，实现人力资源集约化管理创新。

Innovation of Human Resource Management Based on Internal Market

Based on analyzing the main problems of human resource management of enterprise, combined with the concept of internal market, this paper points out the countermeasures of management innovation. That include: Achieving strategical innovation of human resource through philosophy conception of internal market management; Achieving analyzing tool innovation of employee's psychological requirement through research methods of internal market; Achieving differentiation innovation of human resource management; Achieving concentration innovation of human resource management through concept of integration production of internal market.