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Marketing Channels and Retail Store Density in East Asia*
Authors:Kenji Matsui  Shuanghong Lu  Tatsuhiko Nariu  Tadashi Yukimoto
Abstract:By measuring retail store density with regard to population, several studies have indicated that marketing channels in Asia are different from those in the USA and European countries. The present paper investigates to what extent a model similar to Flath and Nariu (1996) can empirically predict retail densities in Japan and China. The results suggest that the secular decline in the number of retail stores in Japan primarily results from the proliferation of car ownership and the expansion in the average size of a dwelling. We also demonstrate that the model accounts for the large variations in China's retail density.
Keywords:retail density  spatial location model  L81  M31
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