| 农夫山泉“砒霜门”事件对危机公关策略刍议 |
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| 引用本文： | 范黎明. 农夫山泉“砒霜门”事件对危机公关策略刍议[J]. 企业活力, 2010, 0(4): 46-48 |
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| 作者姓名： | 范黎明 |
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| 作者单位： | 浙江交通职业技术学院,杭州,311112 |
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| 摘 要： | 企业管理者防范危机的措施主要有建立危机预警系统、制定危机管理预案、强化员工危机培训;企业危机公关的策略包括直面危机、快速反应、透明公开、媒体支持等。
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| 关 键 词： | 危机 危机公关 措施 策略 |
Research on Strategy of Crisis Public Relations about Nongfu Spring Event of Arsenic |
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| Fan Li-ming. Research on Strategy of Crisis Public Relations about Nongfu Spring Event of Arsenic[J]. Enterprise Vitality, 2010, 0(4): 46-48 |
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| Authors: | Fan Li-ming |
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| Affiliation: | Fan Li-ming(Zhejiang Institute of Communications,Hangzhou 311112,China) |
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| Abstract: | Crisis prevention measures for enterprise managers are mainly building crisis early warning system,draw up crisis pre-arranged planning and strength staff crisis training.Strategies about how to cope with crisis public relations include facing crisis,responsing rapidly,open &public and media support,etc. |
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| Keywords: | crisis crisis public relations measure strategy |
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