| 中国高等旅游教育质量提升工程的创新战略 |
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| 引用本文： | 马勇,吴娟子.中国高等旅游教育质量提升工程的创新战略[J].桂林旅游高等专科学校学报,2008,19(1):7-11. |
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| 作者姓名： | 马勇 吴娟子 |
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| 作者单位： | 湖北大学旅游发展研究院,潮北武汉,430062 |
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| 摘 要： | 随着中国旅游业的蓬勃发展及其国际地位的不断提高和国际影响力的逐步扩大．高等旅游教育作为行业发展的强大智力支撵。在这一现实背景下面临着一个重大的问题——旅游教育质量提升工程的建设。从而推动旅游教育的快速发展．首先从中国高等旅游教育发展现状及特征的分析入手．接着深入探讨了我国高等旅游教育面临的四大机遇。最后从8个方面提出我国高等旅游教育质量提升工程的创新战略。
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| 关 键 词： | 高等旅游教育 质量提升工程 创新战略 |
| 文章编号： | 1008-6080(2008)01-0007-05 |
| 修稿时间： | 2007年12月20 |
Research on the Innovation Strategy of the Higher Tourism Education Quality Promotion Project in China |
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| MA Yong,WU Juan-zi.Research on the Innovation Strategy of the Higher Tourism Education Quality Promotion Project in China[J].Journal of Guilin Institute of Tourism,2008,19(1):7-11. |
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| Authors: | MA Yong WU Juan-zi |
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| Institution: | (Academy of Tourism Development, Hubei University, Wuhan 430062, China) |
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| Abstract: | With the fast development of the tourism industry in China and gradual enlargement of its international influence, the higher tourism education, as the strong intelligence supporting of the industry development, is facing a great problem under this realistic background-- the construction of the tourism education quality promotion project, which will improve the development speed of the tourism education. This paper starts with the analysis of current situation and development characteristic of the higher tourism education in China, and then analyzes the four major opportunities that the higher tourism education faced, final- ly provides the innovation strategy of the higher tourism education quality promotion project from eight aspects. |
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| Keywords: | higher tourism education quality promotion project innovation strategy |
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