| 中国企业国际市场营销策略的创新研究 |
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| 引用本文： | 汪五一.中国企业国际市场营销策略的创新研究[J].安徽工业大学学报(社会科学版),2003,20(6):32-35,150. |
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| 作者姓名： | 汪五一 |
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| 作者单位： | 安徽工业大学,经济学院,安徽,马鞍山,243002 |
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| 摘 要： | 营销策略创新已成为中国企业国际市场营销的主题。中国知名企业在国际市场营销中主要采取竞争策 略创新、全球化策略创新及品牌策略创新。解决中国企业国际市场营销策略制订中存在的问题,完善营销策略的创 新机制,需要政府和企业的共同努力。
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| 关 键 词： | 中国企业 国际市场营销策略 创新 |
| 文章编号： | 1671-9247(2003)06-0032-05 |
Creativce Research on Chinese Enterprises' International Strategy |
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| Authors: | WANG Wu-yi |
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| Abstract: | Marketing strategy's innovation has become the theme of Chinese enterprises' international marketing. In international marketing, China's well-known enterprises usually take these measures, such as innovating their competition strategies, innovating their globalization strategies and innovating their brand strategies. It's necessary for the government and enterprises to work hard together to solve the problems existing in the formulation of Chinese enterprises' international marketing strategy and perfect the innovative system of marketing strategy. |
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| Keywords: | Chinese enterprise international marketing strategy innovation |
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