安徽省旅游产业与文化产业融合发展研究

旅游产业与文化产业具有天然的耦合性和共同的现实需求基础,随着安徽省＂文化强省、旅游大省＂战略的提出,两大产业融合发展已成共识。研究表明,目前存在融合领域不宽广、融合机制不顺畅、政策扶持不到位、产业链衔接和延伸不够等问题。研究认为旅游产业和文化产业的融合发展要立足于安徽实际,通过渗透型、延伸型、重组型三种融合模式,采取完善政府机制、建设示范基地、培育产业集群、加强市场营销、重视人才培养等路径来促进两者融合,实现安徽旅游产业结构优化升级。

The Integration of Tourism Industry and Culture Industry in Anhui Province

Tourism and culture are naturally interconnected.The tourism industry and culture industry all over the world are already on the way to interacting and integrating with each other at varying degrees.With the strategy of"Culture strengthening our province and tourism expanding our province"put forward,it is commonly believed that the two industries will be integrated and developed together.However,at present there are still some problems in it such as fields for integration are not extensive,mechanisms for integration are not smooth,supportive policies are not complete,linkage and extension of industrial chains are not enough,etc.This article analyzes the integration mechanisms of tourism industry and culture industry,and based on Anhui’s present situation,proposes three integration modes of infiltration,extension and reorganization.It is suggested that by improving government mechanisms,establishing standard bases,developing industrial groups,strengthening marketing,and emphasizing talents training,etc,integration of these two important industries should be promoted and so that economic transformation and updating will be realized.