| 传统媒体的转型与融媒生态圈构建研究——以杭州二更网络科技有限公司为例 |
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| 引用本文： | 郑宇婷,王震,向永胜.传统媒体的转型与融媒生态圈构建研究——以杭州二更网络科技有限公司为例[J].中小企业管理与科技,2020(6):45-46. |
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| 作者姓名： | 郑宇婷 王震 向永胜 |
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| 作者单位： | 浙江工商大学杭州商学院 |
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| 基金项目： | 浙江省科技厅软科学课题“基于技术/市场匹配视角下的多重网络嵌入、双元创新能力构筑与后发企业创新追赶”(项目编号2018C35076);杭州市哲社规划课题“企业家网络嵌入、商业模式创新与创业企业绩效:基于技术/市场匹配视角”(项目编号M18JC023)的资助成果。 |
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| 摘 要： | 当前融媒体的发展已成为一股不可逆转的潮流。传统媒体的转型需要媒体行业整合自身优势,从资源、内容、宣传、价值等方面入手,对生产运营进行改革,重建媒体与用户之间、新媒体与传统媒体之间的“链条”。论文以杭州二更网络科技有限公司为例,具体阐述了“二更”的传统媒体转型,将新媒体融入“二更”文化,打造属于“二更”的融媒体生态圈。
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| 关 键 词： | 融媒体 企业转型 模式创新 |
Research on the Transformation of Traditional Media and the Construction of Convergence Media Ecosystem——Taking Hangzhou Ergeng Network Technology Company Limited as an Example |
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| ZHENG Yu-ting,WANG Zhen,XIANG Yong-sheng.Research on the Transformation of Traditional Media and the Construction of Convergence Media Ecosystem——Taking Hangzhou Ergeng Network Technology Company Limited as an Example[J].Management & Technology of SME,2020(6):45-46. |
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| Authors: | ZHENG Yu-ting WANG Zhen XIANG Yong-sheng |
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| Institution: | (Hangzhou Business School,Zhejiang Industrial and Commercial University,Hangzhou 311500,China) |
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| Abstract: | The current development of convergence media has become an irreversible trend.The transformation of traditional media requires the media industry to integrate its own advantages,starting from the aspects of resources,content,publicity,value,etc.,to reform production operations and rebuild the"chain"between media and users,and between new media and traditional media.This paper takes Hangzhou Ergeng Network Technology Company Limited as an example,expounds the transformation of traditional media in"Ergeng",integrates new media into"Ergeng"culture,and creates a convergence media ecosystem belonging to"Ergeng". |
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| Keywords: | convergence media enterprise transformation mode innovation |
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