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| 影响移动通信企业顾客价值的因素分析 | |
| 引用本文： | 赵春莲,俞安平. 影响移动通信企业顾客价值的因素分析[J]. 价值工程, 2006, 25(1): 26-28 |
| 作者姓名： | 赵春莲 俞安平 |
| 作者单位： | 南京理工大学经济管理学院,南京,210094;南京理工大学经济管理学院,南京,210094 |
| 摘 要： | 对于顾客价值的研究,以往都注重对定义和内涵的比较,或者是评价模型的建立。本文将研究的对象置于移动通信行业,采用了问卷调查和因子分析的方法,通过对移动通信企业顾客价值的影响因素分析,来为移动通信企业进行战略选择提供依据。 |
| 关 键 词： | 移动通信 顾客价值 因子分析 |
| 文章编号： | 1006-4311（2006）01-0026-03 |
Analysis of Factors Influencing Customer Value of Mobile Communication Enterprises |
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| Zhao Chunlian,Yu Anping. Analysis of Factors Influencing Customer Value of Mobile Communication Enterprises[J]. Value Engineering, 2006, 25(1): 26-28 | |
| Authors: | Zhao Chunlian Yu Anping |
| Affiliation: | Institute of Economics and Management, Nanjing University of Science and Technology, Nanjing 210097, China |
| Abstract: | In the past, much research of customer value focused on the comparison of the definition, signification and the setting up of the appraise models of customer value. With the method of questionnaire investigation and factor analysis, this paper analyses the factors which influence the customer value in the field of mobile communication, to offer suggestion with which mobile communication enterprises carry on the strategic choice. |
| Keywords: | mobile communication customer valae factor analysis |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |