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Mixed pricing in oligopoly with limited monopoly |
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| Authors: | Zhong Wen |
| Institution: | School of Economics and Management, Tsinghua University, Beijing, 100084, China |
| Abstract: | We analyze price competition between two brands. Buyers consist of switchers and two segments of customers with limited brand loyalty. We identify a unique symmetric mixed-strategy price equilibrium and find that competition is most relaxed when there exists some switchers. |
| Keywords: | D43 L13 |
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