消息标题与导语写法探讨

消息是新闻最基本的、使用量最大的文体。好的消息具有很高可读性和强烈的吸引力。文章从消息的2个重要组成部分一标题和导语入手，探讨提高消息可读性的写作方法。标题写法主要从表现手法、风格、结构形式和句式特点等方面进行探讨；导语写法主要从叙述、提问和评议等方面进行探讨。

On the Writing of News Titles and Leads

News is the basic and widely used in press. Good news are readability and attractive. Starting with the title and lead writings, the article explores the ways to improve the readability of news. The titles main are discusses from the expression way, style, structure and sentence features, while the leads are done from the depiction, questioning and comments.