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Resilience and well-being production among vulnerable consumers facing systematic constraints
Authors:Yimin Huang  Junjun Cheng  Rongwei Chu
Institution:1. Department of Marketing, Macquarie Business School, Macquarie University, Sydney, Australia;2. SHU-UTS SILC Business School, Shanghai University, Shanghai, China;3. Department of Marketing, School of Management, Fudan University, Shanghai, China
Abstract:This paper explores how vulnerable consumers within systematic constraints of economic inequality, institutional barriers, and social segregation in an urban environment cope with their vulnerabilities to achieve their well-being. Taking China's internal migrant workers as a research context, our study examines their vulnerable experiences and reveals the impact of systematic constraints on migrant workers' self-perception, interpretation, and actions. It discovers a staged process through which migrant workers acquire resilience to optimize life satisfaction by fulfilling a sense of control over their migration life. Through a situated approach to capture the contextual impact of systematic constraints on vulnerability experiences and the construction of resilient pathways to achieve well-being, this paper puts forward critical welfare issues such as inclusive marketplace, social capital, and community empowerment which are important to migrants' social integration and capability building. This calls for more coordinated efforts to promote effective resilience building and sustained well-being among resource-constrained consumers.
Keywords:resilience  systematic constraints  well-being
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