| 简论国际营销思想与营销实践的互动发展 |
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| 引用本文： | 包海鸿.简论国际营销思想与营销实践的互动发展[J].内蒙古财经学院学报(综合版),2009(1):132-135. |
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| 作者姓名： | 包海鸿 |
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| 作者单位： | 呼和浩特职业学院培训中心; |
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| 摘 要： | 营销思想与营销实践作为营销的两个方面,是相辅相成、互相促进的。本文以10年为周期,将营销发展史划分为五个阶段,通过对营销思想史与营销实践史的回顾分析,指出营销具有适应性、开放性、灵活性和国际性的发展规律。
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| 关 键 词： | 营销思想 营销实践 互动发展 |
A Brief Study of the Interactive Development of International Marketing Idea and Practice |
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| Bao Haiou.A Brief Study of the Interactive Development of International Marketing Idea and Practice[J].Journal of Inner Mongolia Finance and Economics College,2009(1):132-135. |
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| Authors: | Bao Haiou |
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| Institution: | the Training Center of Hohhot Vocational College;Inner Mongolia;Hohhot;010010 |
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| Abstract: | As the two aspects of marketing,marketing idea and practice supplement and promote each other. By using a decade as a cycle,the author of this paper divides the development history of marketing into 5 stages. Through a review of the history of marketing idea and practice,the author puts forward that marketing has the developing rules of suitability,openness,flexibility and globalization. |
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| Keywords: | marketing idea marketing practice interactive development |
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