NPD speed vs. innovativeness: The contingent impact of institutional and market environments |
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| Authors: | Shibin Sheng Kevin Zheng Zhou Leopold Lessassy |
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| Institution: | 1. School of Business, University of Alabama at Birmingham, Birmingham, AL 35294, United States;2. School of Business, The University of Hong Kong, Hong Kong;3. Université Pierre Mendes France of Grenoble, Grenoble, France |
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| Abstract: | Whereas new product development (NPD) speed and product innovativeness are two critical strategic determinants of firm performance, previous studies show inconclusive findings about their effects. Drawing on institutional and contingency perspectives, this study elucidates value appropriation issues in NPD and examines how the effects of NPD speed and technological radicalness are contingent on institutional frameworks and market conditions. Results from 244 high-tech companies in China show that dysfunctional competition enhances the effect of NPD speed, but legal inadequacy hinders the impact of technological radicalness on firm performance. Market growth strengthens the performance effect of NPD speed but restrains the effect of technological radicalness. In addition, technological radicalness demonstrates stronger effects on firm performance when demand uncertainty is high. |
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| Keywords: | NPD speed Technological radicalness Institutional environment Market environment |
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