| 商业银行小微企业信贷业务发展策略 |
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| 引用本文： | 夏恩君,王素娟,张一. 商业银行小微企业信贷业务发展策略[J]. 技术经济, 2014, 0(1): 92-96 |
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| 作者姓名： | 夏恩君 王素娟 张一 |
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| 作者单位： | [1]北京理工大学管理与经济学院,北京10081 [2]美国丹佛大学,科罗拉多州80208 |
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| 摘 要： | 从信息不对称情况下商业银行与小微企业的动态博弈分析切入,探索目前银行发展小微企业信贷业务的瓶颈及解决途径。结合SPP理论,运用"链式"思维,从商业银行如何确立优质的小微企业客户群体、如何引导小微企业信贷的客户经理拓展业务模式、如何加快金融产品及服务的创新速度等方面,深入探讨商业银行发展小微企业金融的可行方案。
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| 关 键 词： | 小微企业 信贷业务 商业银行 博弈论 |
Strategy for Developing Credit Business of Commercial Bank to Small and Micro Enterprises |
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| Xia Enjun,Wang Sujuan,Zhang Yi. Strategy for Developing Credit Business of Commercial Bank to Small and Micro Enterprises[J]. Technology Economics, 2014, 0(1): 92-96 |
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| Authors: | Xia Enjun Wang Sujuan Zhang Yi |
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| Affiliation: | 1. School of Management and Economies,Beijing Institute of Technology,Beijing 100081 ,China 2. The United States University of Denver, Colorado 80280, USA) |
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| Abstract: | Starting from the analysis on the dynamic game between commercial banks and small and micro enterprises in the condition of asym- metric information,this paper explores the bottlenecks existing in the process that commercial banks develop credit business toward small and micro enterprises and their solutions. Based on the thinking of chain, from the aspects that how to determine small and micro enterprise custom- ers with high quality,how to guide account managers to extend business development mode, and how to accelerate the innovation of financial products and services,it puts forward the feasible proposals for commercial banks to develop finance business toward small and micro businesses. |
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| Keywords: | small and micro enterprise credit business commercial bank game theory |
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