黑龙江省文化旅游产业SWOT分析与对策建议

随着经济水平的提高以及旅游业的发展,文化旅游的发展已成为必然趋势。黑龙江省地处我国东北边陲,文化旅游资源丰富。近年来随着政府扶持力度的加大,文化旅游产业得到较快发展,规模不断扩大,企业自主创新的能力也得到极大提升。加快黑龙江省文化旅游产业发展,政府应制定相关保护政策,走可持续发展的道路;增加资金投入,完善资金投入体系的建设;突出特色,开发精品旅游线路;加大宣传力度,树立良好旅游形象。

SWOT Analysis of Cultural Tourism Industry in Heilongjiang Province and the Countermeasures

With the development of the economy and the tourism industry, cultural tourism has become an inevitable trend. Heilongjiang is located in the northeast border of China with rich cultural tourism resources. In recent years, thanks to the increasing government support, the cultural tourism industry has developed rapidly. And the independent innovation ability of tourism enterprises is greatly improved. In order to accelerate the development of cultural tourism industry, the government should formulate relevant protection policies for a sustain- able growth of the industry, increase investment, improve the establishment of a funding system, develop characteristic tourist routes and increase publicity.