Measuring intrinsic motivation in everyday life

Sport tourism is one of the fastest growing sectors in the tourism industry. This paper reviews the status of active sport tourism in the US. Taking a lead from sport sociologists who have repeatedly shown that sport in the US is still stratified on the basis of gender, class, and race among others, this paper examines the notion that by its evasiveness active sport tourism has gained mass appeal. Who is the active sport tourist? Are men more likely to be active sport tourists than women? Has active sport tourism become democratized? Male, affluent, and college educated are characteristics that describe the typical active sport tourist. A discussion focusing on gender, race, and social class is used to examine the participation patterns in active sport tourism and to suggest future avenues for research.