| 基于任务驱动法的现代推销学课程教学模式改革初探 |
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| 引用本文： | 向明.基于任务驱动法的现代推销学课程教学模式改革初探[J].企业科技与发展,2012(4):57-59. |
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| 作者姓名： | 向明 |
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| 作者单位： | 广西贺州学院,广西贺州,542800 |
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| 摘 要： | 新形势下,传统的知识型或被动实践型教学模式已不能适应市场营销专业应用型人才培养的要求.广西贺州学院积极探索市场营销专业教学改革的新思路,尝试将任务驱动教学法应用到现代推销学课程教学改革实践中,分析任务驱动模式下现代推销学课程教学的具体流程,并对任务驱动型教学模式改革实践进行反思,提出需要重点注意的2个方面问题.
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| 关 键 词： | 任务驱动法 现代推销 教学改革 |
A Preliminary Study of the Teaching Mode Reform of Modern Selling Course Based on Task-driving Method |
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| Authors: | XIANG Li |
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| Institution: | XIANG Li (Hezhou College,Hezhou Guangxi 542800) |
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| Abstract: | In new situation,traditional knowledge-oriented or passive practice teaching mode cannot satisfy the demand of marketing major for training applied talents.Hezhou College is actively probing into reforming marketing teaching and attempts to apply task-driving teaching method to modern selling course.The paper analyzes the concrete process of modem selling course based on the task-driving method,reflects upon the teaching reform and puts forward two problems need to be marked. |
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| Keywords: | task-driving method modern selling course teaching reform |
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