| 广州经济型酒店现状及市场细分研究 |
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| 引用本文： | 滕琳,傅云新.广州经济型酒店现状及市场细分研究[J].中国市场,2009(49):36-37. |
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| 作者姓名： | 滕琳 傅云新 |
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| 作者单位： | 暨南大学,管理学院,广东,广州,510632 |
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| 摘 要： | 本文首先分析了广州经济型酒店的现状及其特征,在此基础上结合市场细分的相关理论,对广州经济型酒店市场进行市场细分,并从市场细分、差异化经营以及网络营销三个方面对广州品牌经济型酒店的发展提出相关建议。
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| 关 键 词： | 品牌经济型酒店 现状 市场细分 广州 |
Guangzhou Hotels Status and Market Segmentation Study |
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| TENG Lin,FU Yun-xin.Guangzhou Hotels Status and Market Segmentation Study[J].China Market,2009(49):36-37. |
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| Authors: | TENG Lin FU Yun-xin |
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| Institution: | (School of Management, Jinan University, Guangzhou 510632, China) |
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| Abstract: | This paper first analyzes the status of the Guangzhou Economic hotels and characteristics, in this combination of market segmentation on the basis of the relevant theory, Guangzhou budget hotel market segmentation, and from market segmentation, differentiation, and network management three aspects of marketing, brand economy hotels in Guangzhou the development of relevant recommendations. |
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| Keywords: | brand economy hotels the status quo market segmentation Guangzhou |
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