我国中小型FMCG企业物流配送模式选择——基于FAHP模型的比较分析

与大多数行业一样FMCG行业的“第一利润源”和“第二利润源”几乎挖掘殆尽。因此，如何从物流这个环节进行挖掘新的利润增长点是FMCG企业，尤其是中小型FMCG企业必然需要面对的问题。而配送模式的选择在FMCG企业的成本节约上扮演着重要的角色，通过选择合理的物流配送模式将有助于提高中小型FMCG企业绩效。

The Selection of Logistics Distribution Mode for Small and Medium Size FMCG Enterprises --Based on the Comparative Analysis of FAHP Model

As with the most industries, ＂the first source of profit＂ and the ＂second source of profit＂ of FMCG industry has already been dug away. Therefore, how to get new profit growth for the FMCG enterprises, especially for the Small and Medium FMCG enterprises from the process of logistcs business is still an important problem, which most Small and Medium FMCG enterprises are bound to face. However,the distribution pattern choosed by the FMCG enterprises plays an important role in cost saving. By selecting the rational distribution model will definitely helps improve the performance of small and medium FMCG enterprises.