| 广告活动中不正当竞争行为规制研究 |
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| 引用本文： | 赵双阁,艾岚.广告活动中不正当竞争行为规制研究[J].经济与管理,2007,21(11):92-95. |
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| 作者姓名： | 赵双阁 艾岚 |
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| 作者单位： | 1. 河北经贸大学,人文学院,河北,石家庄,050061
2. 河北经贸大学,期刊部,河北,石家庄,050061 |
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| 摘 要： | 当前中国广告界存在种种不正当竞争现象,严重干扰了广告市场的竞争秩序,成为中国广告业国际化正常进程的一大障碍.这些现象产生的根源具有多元性的特点,而其中最重要的则是因为相关的竞争制度不健全.因此,当前亟需加强对中国广告活动主体之间竞争制度的研究.
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| 关 键 词： | 广告 不正当竞争行为 规制 广告业 活动主体 竞争行为 规制研究 Competition Regulations 加强 竞争制度 相关 多元性 产生的根源 竞争现象 障碍 国际化 竞争秩序 市场 干扰 严重 存在 中国 |
| 文章编号： | 1003-3890（2007）11-0092-04 |
| 修稿时间： | 2007-10-08 |
Research on Regulations of the Unfair Competition in the Ad Campaign |
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| ZHAO Shuang-ge,AI Lan.Research on Regulations of the Unfair Competition in the Ad Campaign[J].Economy and Management,2007,21(11):92-95. |
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| Authors: | ZHAO Shuang-ge AI Lan |
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| Institution: | 1.College of Humanities, Hebei University of Economics and Business, Shijiazhuang 050061, China;2. Periodical Office, Hebei University of Economic and Business, Shijiazhuang 050061, China |
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| Abstract: | There are currently many unfair competition in the Ad campaign,which seriously disturb the competition order of advertisement market and become a big barrier for advertising industry internationalization in the our country.The root of these phenomena has the poly tropic characteristic,but the most important root is the not-perfection of the connected competition system.Therefore,the study of competes the system between main bodies in Ad campaign must be current urgently strengthened. |
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| Keywords: | Ad unfair competition regulation |
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