The new product development process: part 2. Improving the process of new product development |
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| Authors: | Ian Barclay |
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| Institution: | Department of Industrial Studies, University of Liverpool |
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| Abstract: | This paper describes work on evaluating and improving the New Product Development Process (NPDP). The relevant results of a survey of current practice in NPDP within 149 companies are presented. The development and experimental application, within a commercial company, of a methodology for evaluating and improving the NPDP is also described. |
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