| 我国企业营销工作的反思 |
| |
| 引用本文： | 王刚,王爱玲.我国企业营销工作的反思[J].价值工程,2011,30(22):57-58. |
| |
| 作者姓名： | 王刚 王爱玲 |
| |
| 作者单位： | 1. 中国石油大学胜华化工,东营,257062
2. 中国石油大学(华东)经济管理学院成品油营销与物流研究所,东营,257062 |
| |
| 摘 要： | 我国企业的营销工作存在诸多问题,只有面对和分析自身的营销工作存在的问题,才能够不断改进自己的工作。本文从六个方面对此进行了分析,并建议从营销体系构建的角度上加强企业的营销工作。
|
| 关 键 词： | 金融危机 企业 营销 |
Reflections of China's Enterprise Marketing |
| |
| Wang Gang,Wang Ailing.Reflections of China's Enterprise Marketing[J].Value Engineering,2011,30(22):57-58. |
| |
| Authors: | Wang Gang Wang Ailing |
| |
| Institution: | Wang Gang;Wang Ailing(①Shandong Shida Shenghua Chemical Group,Dongying 257062,China; ②Fuels Marketing and Logistics Institute,College of Economics and Management,China University of Petroleum(East China),Dongying 257062,China) |
| |
| Abstract: | There are many problems in China's corporate marketing.Only to face and analyze their existing problems,can they continuously improve their work.This paper analyzed from six aspects and suggested strengthening the company's marketing efforts from the perspective of marketing system. |
| |
| Keywords: | financial crisis enterprises marketing |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
