| 大学校园商业活动的利弊分析与管理应对 |
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| 引用本文： | 聂鑫,王鑫.大学校园商业活动的利弊分析与管理应对[J].价值工程,2011,30(19):98-99. |
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| 作者姓名： | 聂鑫 王鑫 |
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| 作者单位： | 1. 辽宁石油化工大学马克思主义学院,抚顺,113001
2. 辽宁石油化工大学国际教育学院,抚顺,113001 |
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| 摘 要： | 随着近年来全国各大学的扩招与大学城的扩建,大学校园商业活动的发展势头逐渐呈上升趋势。大学校园商业活动对于大学的发展以及大学师生的学习生活具有非常积极的意义,但同时也存在一些消极隐患。针对这些隐患,只有采取相关有效的应对策略,才能真正实现大学校园商业活动的良性发展进而营造学校、师生与商家的共赢局面。
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| 关 键 词： | 大学校园 商业活动 利弊分析 管理应对 |
The Analysis and Response of the Advantages and Disadvantages of the Campus Commercial Activities |
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| Nie Xin,Wang Xin.The Analysis and Response of the Advantages and Disadvantages of the Campus Commercial Activities[J].Value Engineering,2011,30(19):98-99. |
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| Authors: | Nie Xin Wang Xin |
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| Institution: | ① Nie Xin;② Wang Xin(①The Institute of the Marxism Liaoning Shihua University,Fushun 113001,China; ②The Institute of the International Education Liaoning Shihua University,Fushun 113001,China) |
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| Abstract: | With the expansion of the Campus in China and the building of the campus town in recent years, the development of the campus commercial activities gradually rise.There are many positive meaning for the campus commercial activities to Improve the life of the teachers and the students,which also have some negative problems.In response to these problems,only taking the relevant and effective strategies can we realize the good development of the campus commercial activities,then create the win-win situation for... |
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| Keywords: | the campus the commercial activities the analysis of the advantages and the disadvantages the response of the management |
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