Business,Aging, and Socioemotional Selectivity: A Qualitative Study of Gray Entrepreneurship

This three‐stage qualitative paper explores the motivations and experiences of gray entrepreneurship through age‐related lenses outlined in behavioral psychology literature. In contrast to economic approaches that presuppose financial drivers, findings reveal that intrinsic drivers such as achievement, fulfillment, and relationships had primacy among the participants in this research. Entrepreneurship enabled the older people in this study to construct their social environments in a way that maximizes the potential for positive affect, and minimizes the potential for negative affect, both in and out of work.