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| 农产品价格波动的媒体推助效应 | |
| 引用本文： | 蒋智陶. 农产品价格波动的媒体推助效应[J]. 江苏市场经济, 2013, 0(3): 38-40 |
| 作者姓名： | 蒋智陶 |
| 作者单位： | 安徽大学经济学院,安徽合肥230601 |
| 摘 要： | 大众媒体依据新闻价值进行的选择性、客观性报道,本身就是促成农产品价格波动的原因之一,大众传播强大的传播效果和两级传播的特征将影响市场主体的预期,引导外部资金介入农产品流通环节,说服消费者接受高价农产品,进而推助农产品价格波动。 |
| 关 键 词： | 农产品 价格波动 预期 大众传播 议程设置 |
Media Promoting Effect on the Agricultural Price Fluctuation |
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| JIANG Zhi-tao. Media Promoting Effect on the Agricultural Price Fluctuation[J]. , 2013, 0(3): 38-40 | |
| Authors: | JIANG Zhi-tao |
| Affiliation: | JIANG Zhi-tao (School of Economics, Anhui University, Hefei 230601, Anhui, China) |
| Abstract: | The selective and objective report which based on news value of mass media is one of the reasons that contributing to agricultural price fluctuation. The powerful effects and two-step flow of mass communication will affect the expectations of market players. Guide external funds into the agricultural products market, persuade consumers to accept the high agricultural prices, and then boost the agricultural price fluctuation. |
| Keywords: | agricultural products price fluctuation expectation mass media agenda-setting |
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