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新疆民俗产品的网络消费研究
引用本文:朱贺琴. 新疆民俗产品的网络消费研究[J]. 江苏商论, 2014, 0(12): 25-28
作者姓名:朱贺琴
作者单位:新疆大学新疆民俗文化研究中心,新疆乌鲁木齐830000
基金项目:2012教育部人文社会科学研究青年项目,新疆少数民族民俗与文化生态研究,项目批准号:12XJJC850008
摘    要:网络经济为满足不同人群的体验欲、张扬个性化符号的展现提供了无限可能,为形式各异的新疆民俗产品提供了展示交易平台。新疆玛仁糖与新疆干果的网络热销,为数量庞大的新疆民间手工艺品走向网络提供了可借鉴的个案。建立稳定的网络消费结构、保持网络消费行为的强度、提升网络消费经验的累积、以路径依赖强化锁定效应并获得倍增的边际效用,当是新疆民间手工艺品网络消费的发展路径。本文的创新点在于,发挥网络作用,是落后的西部商品流通业得以提升的关键,可以大力缩小与东部的差距。

关 键 词:新疆民俗产品  网络消费  消费经验

Research On Internet Consumer Of Xinjiang Folk Custom Products Xinjiang Folk Culture Research Center Of Xinjiang University
Zhu He-qin. Research On Internet Consumer Of Xinjiang Folk Custom Products Xinjiang Folk Culture Research Center Of Xinjiang University[J]. Jiangsu Commercial Forum, 2014, 0(12): 25-28
Authors:Zhu He-qin
Abstract:Network economy offers endless possibilities of experience needs and personalized symbol to the different groups of people, provides a display and trading platform for different forms of Xinjiang folk custom products. A large number network selling of "Xinjiang nut cake" and "Xinjiang nuts" had provided a reference case for "Xinjiang folk handicrafts", to establish a stable network consumption structure, keeping the network consumer behavior strength, cumulative promotion network consumption experience, The "path dependence" to strengthen the "lock in effect" and get the marginal utility of multiplication should be the development path of Xinjiang.
Keywords:Xinjiang folk products  network consumption  consumption experience
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