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The global entry of new pharmaceuticals: A joint investigation of launch window and price |
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| Authors: | Isabel Verniers Stefan Stremersch Christophe Croux |
| Institution: | aErasmus School of Economics, Erasmus University Rotterdam, Burgemeester Oudlaan 50, P.O. Box 1738, 3000 DR Rotterdam, The Netherlands;bFaculty of Economics and Business Administration, Ghent University, Tweekerkenstraat 2, 9000 Gent, Belgium;cIESE Business School, Universidad de Navarra, Avenida Pearson 21, 08034 Barcelona, Spain;dFaculty of Business and Economics, Catholic University of Leuven, Naamsestraat 69, 3000 Leuven, Belgium |
| Abstract: | |
| Keywords: | Entry timing International new product launch Launch price Launch window Pharmaceutical Regulation |
| 本文献已被 ScienceDirect 等数据库收录！ | |