加强营销创新构建和谐社会

本文认为从社会学的角度来理解、构建和谐社会的重要内容之一就是要实现政治领域、经济领域和社会领域三大社会部门的良性运行和协调发展,而市场营销有助于政府部门完成行政目标,实现地区和谐发展;有助于营利组织创造更多社会财富,获得可持续的和谐发展;有助于非营利组织提升服务水平,取得壮大与和谐发展。文章提出,面对构建和谐社会的发展环境,我们需要创新营销理念,丰富构建和谐社会的文化,创新营销组织,完善构建和谐社会的主体,创新营销技术,提升构建和谐社会的手段。通过与时俱进地推进这些方面的创新,充分发挥营销在构建和谐社会中的积极作用。

The Enhancement of Marketing Innovation and the Construction of Harmonious Society in China

From the sociological angle,one important assignment of the construction of harmonious society is realizing the benign operation and coordinated development of three parts in the society,included in political,economic and social fields.The author considers that marketing could help government departments to achieve the objectives and also achieve harmonious development in different areas.And marketing is a useful tool for profit organizations to create more social wealth and realize sustainable development.Meanwhile it can help non-profit organizations improve their service levels and grow harmoniously.Therefore,in the face of the construction of harmonious society environment,firstly,we need innovative marketing ideas to enrich the culture of harmonious society.Secondly,we could make innovation in marketing organizations to improve the main bodies of a harmonious society.At last we need more new techniques of sales and marketing to enhance the means of building the harmonious society.Marketing could play an important and positive role in the construction of harmonious society by promoting advanced in these areas.