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物流英语应用能力市场需求初探
引用本文:赵亚玲,徐菁,武燕燕.物流英语应用能力市场需求初探[J].中国市场,2008(23):158-159.
作者姓名:赵亚玲  徐菁  武燕燕
作者单位:邢台职业技术学院
摘    要:现代物流不是传统意义上的物资流通或物资管理,现代物流业已发展成为一个新兴的行业,它已经成为一种先进的组织方式和管理技术,这就要求高职学院的物流英语教学应以市场需求为导向,本文通过问卷调查的形式进行市场调研,进一步分析调研结果,为高职高专物流英语教学和人才培养指出方向。

关 键 词:物流专业大学生  道德人格  特殊性

Research on Market-oriented Demand of Practical Logistics English
Zhao Yaling,Xu Jing,Wu Yanyan.Research on Market-oriented Demand of Practical Logistics English[J].China Market,2008(23):158-159.
Authors:Zhao Yaling  Xu Jing  Wu Yanyan
Institution:Zhao Yaling Xu Jing Wu Yanyan (Xingtai Polytechnic College)
Abstract:Modern logistics is no longer the traditional material circulation and management; it has already been a new industry as an advanced organizing way and management technology. Which requires the logistics English teaching in college should be based on the market demanding, this paper makes a survey by distributing questionnaires, then analyzes the results to lead the logistics English teaching in college developed further.
Keywords:undergraduate of logistics department  moral personality  speciality  
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