消费者剩余理论在企业营销策略问题上的研究

文章运用微观经济学中的"消费者剩余"理论对市场营销的本质与策略进行了一些探讨,旨在说明市场营销的成功关键在于企业是否立足于创造更多的消费者剩余来制订营销的手段与策略.企业只有不断创造消费者剩余,才能最终取得营销的成功.

A Study on the Theory of Consumer Surplus in Enterprise Marketing Strategy

This paper explores the essence and strategy of marketing by using the theory of consumer surplus of microeconomics.The purpose is to illuminate that the key to successful marketing lies in whether the enterprise can be established in creating more consumer surplus and map out the means and strategy of marketing.Only when the enterprise increasingly creates consumer surplus can it succeed in marketing.