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Prospects and problems in modeling group decisions |
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| Authors: | Joel H. Steckel Kim P. Corfman David J. Curry Sunil Gupta James Shanteau |
| Affiliation: | (1) 500 Tisch Hall, New York University, 40 West 4th Street, 10003 New York, New York, USA;(2) New York University, Manhatta, USA;(3) University of Cincinnati, Cincinnati, USA;(4) University of Michigan, Ann Arbor, USA;(5) National Science Foundation, Arlington, USA |
| Abstract: | This paper summarizes some of the major issues related to group decision modeling. We briefly review the existing work on group choice models in marketing and consumer research. We draw some generalizations about which models work well when and use those generalizations to provide guidelines for future research. |
| Keywords: | Group Decision Modeling Group Choice Models |
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