合作型政社关系与社会组织公信力:基于文化认知的调节效应

公信力是社会组织治理主体的合法性保障。以往研究主要从微观组织层面对社会组织内部治理结构进行探讨,忽视了对我国政社关系结构与宏观文化的关注。为此,本文借助世界价值观调查(WVS)2015年的中国数据,考察了政社关系对社会组织公信力的影响机制及文化认知的调节效应。研究发现,政府通过购买公共服务构建合作型政社关系,公共服务需求的回应性影响公众对社会组织的认知。公共服务需求回应性越强,社会组织公信力越高。其中,权威层级取向的文化认知不具有调节作用,集体利益取向的文化认知起负向调节作用。社会组织的公共服务供给不仅要关注特殊群体现实需求,更要强调公共服务供给的基础性与公共性,推进公共服务均等化,从而加强社会组织的公信力建设。这些发现拓展了社会组织公信力研究的理论视角,对进一步提升社会组织公信力,发挥社会组织在国家治理现代化建设中的积极作用具有重要政策启示。

The Cooperative Relationship between Government and Social Organizations and the Public Credibility of Social Organizations:Based on the Moderating Effect of Cultural Cognition

Public credibility is the legal guarantee of the main body of social organization governance.Previous researches mainly discussed the internal governance structure of social organizations from the perspective of micro-organization,but neglected the attention to the structure of political and social relations and the macroculture in China.To this end,the moderating effect of political and social relations on the credibility of social organizations and cultural cognition was investigated by using 2015 WVS China data.The research fi nds that the government purchases public services to build cooperative political and social relations,which affects the public's perception of social organizations through the responsiveness of public service demands.The more responsive the public service demand is,the higher the credibility of the social organization will be.At the same time,authority hierarchy orientation has no regulating effect on cultural cognition.The cultural cognition of collective interest orientation plays a negative regulating role.The above results show that the public service supply of social organizations should not only pay attention to the actual needs of special groups,but also emphasize the basic and public nature of public service supply and promote the equalization of public service,so as to strengthen the credibility construction of social organizations.These fi ndings expand the theoretical perspective of the research on the credibility of social organizations and have important policy implications for improving the credibility of social organizations and giving play to the positive role of social organizations in the modernization of national governance.