协同环境下物流管理与市场营销关系整合的意义

物流管理与市场营销存在密切的联系，在协同环境下，将时间、质量、柔性、服务等内容有机结合，分阶段有目的地利用专业化第三方物流为企业实施和优化营销策略。二者整合的意义，体现在及时准确地把握市场信息，快速有效地响应客户需求，并降低成本。

The Meaning of Integration Logistics Management and Marketing in the Collaborative Environment

Logistics management is closely link to marketing. time, quality, flexibilityand services are organic integrated in the collaborative environment, use of specialized TPL enterprises to implement and optimize the marketing strategy by the organic phases are destinations. The meaning of integration between logistics management and marketing is grasp of market information in the time and accurate, quickly and efficiently respond to customer needs and reduce costs.