青岛市国内旅游客源市场地理细分

本文从客源地的经济发展水平、消费水平、出游人次、与旅游地的空间距离以及同质旅游产品的竞争这五个层面,选取6项指标,运用熵值法来确立各指标的权重值,对各客源地做出综合评价,并据此进行青岛市国内客源市场地理细分.最后,通过与传统的按照空间距离细分方法和按照客源比重细分方法的结果的对比分析显示,本文采用的基于熵值法的综合评价...

The Geographic Market Segmentation of the Domestic Tourism Market in Qingdao City

Given all factors that affect the tourist market,six indexes were chosen to study the domestic tourist market of Qingdao,including GDP per capita,total consumption expenditures of the rural residents,total consumption spending of urban residents,travel distance,the number of tourists and the opportunities of interference.Entropy method was used to calculate the weight of each evaluation index.Then based on the weight and the six indexes,every domestic tourist market was graded comprehensively which generated a group of composite scores.Based on the above analysis,the domestic tourist market of Qingdao was graded into three parts: the first-level source of tourists market,the second-level source of tourists market and the third-level source of tourists markets.The results showed that the comprehensive method that based on entropy were comprehensive and reasonable by comparing with distance decay method and the proportion of tourists method.But it required higher analysis capability for researches in selecting factors and building judgment model.