|
|||||
|
|
| 提升居民消费水平的营销对策研究——来自河南省安阳市的调查 | |
| 引用本文： | 杨涌滨. 提升居民消费水平的营销对策研究——来自河南省安阳市的调查[J]. 生态经济(学术版), 2011, 0(2): 124-127 |
| 作者姓名： | 杨涌滨 |
| 作者单位： | 安阳工学院经济管理学院; |
| 基金项目： | 河南省软科学研究项目“河南省居民消费结构升级及扩大消费的对策研究”(102400450178)阶段性成果 |
| 摘 要： | 扩大消费需求已成为我国优化经济增长模式、改善民生以及构建和谐社会的紧要任务。面对当前居民消费结构的不断升级,企业的营销决策应如何调整?以河南安阳为例,通过辩证、系统地研究当地居民消费特征和扩大居民消费的障碍因素,从而为企业的营销决策提供科学依据。 |
| 关 键 词： | 居民 消费水平 营销对策 安阳市 |
Research on the Countermeasures to Improving the Consumption Level of Residents: a Case Study of Anyang City |
|
| YANG Yongbin. Research on the Countermeasures to Improving the Consumption Level of Residents: a Case Study of Anyang City[J]. Ecological Economy, 2011, 0(2): 124-127 | |
| Authors: | YANG Yongbin |
| Affiliation: | YANG Yongbin(Economics and Management School of Anyang Institute of Technology,Anyang Henan 455000,China) |
| Abstract: | Faced with the serious international economic situation and tendency towards diminishing marginal utility of investment,the municipal government of Anyang City has to expand the consumption to utilize the economic growth mode,to improve the livelihood and to construct harmonious society.In recent years,the resident consumption in the city is strongly increasing,and it's structure is continuously upgrading.But there are some restrictive factors including unreasonable income distribution,uncertain income expe... |
| Keywords: | resident consumption level marketing strategy Anyang City |
| 本文献已被 CNKI 维普 等数据库收录！ | |