| 品牌服装顾客满意度驱动因素实证研究——基于波司登的实证研究 |
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| 引用本文： | 马潇,杜振涛. 品牌服装顾客满意度驱动因素实证研究——基于波司登的实证研究[J]. 生态经济(学术版), 2011, 0(2): 345-347,352 |
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| 作者姓名： | 马潇 杜振涛 |
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| 作者单位： | 兰州大学管理学院; |
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| 摘 要： | 20世纪80年代以来,国内外学者对顾客满意度展开了大量的研究,针对品牌服装的研究所构建的模型很多。文章在利用和借鉴国内外研究成果的基础上,结合品牌服装的具体特点,以兰州波司登为例,通过实证研究探究顾客满意度的驱动因素,以此为我国品牌服装提高顾客满意度提供科学有效的理论参考和建设性意见。
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| 关 键 词： | 顾客满意度 感知价值 品牌形象 |
Brand Clothing of Customer Satisfaction's Drive Factors Empirical Study: an Empirical Study about Bosideng |
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| MA Xiao,DU Zhentao. Brand Clothing of Customer Satisfaction's Drive Factors Empirical Study: an Empirical Study about Bosideng[J]. Ecological Economy, 2011, 0(2): 345-347,352 |
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| Authors: | MA Xiao DU Zhentao |
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| Affiliation: | MA Xiao,DU Zhentao(School of Management,Lanzhou University,Lanzhou Gansu 730000,China) |
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| Abstract: | Since the 1980s,scholars at home and abroad carried out a large number of customer satisfaction research.The current research build brand clothing model for a lot of.In this paper,the use and learn from at home and abroad on the basis of research results,combined with the specific characteristics of brand clothing in order to Lanzhou Bosideng,for example,through empirical research to explore the drivers of customer satisfaction,increased customer satisfaction that our branded apparel to provide a scientific... |
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| Keywords: | customer satisfaction perceived value brand image |
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