| 关于我国汽车营销模式发展的探讨 |
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| 引用本文： | 刘飞,徐成.关于我国汽车营销模式发展的探讨[J].特区经济,2007(8):293-294. |
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| 作者姓名： | 刘飞 徐成 |
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| 作者单位： | 武汉理工大学,机电工程学院,湖北,武汉,430070 |
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| 摘 要： | 中国正逐渐成为一个汽车大国,培育汽车销售及服务市场,让国内汽车营销模式与世界接轨已经显得刻不容缓。本文在分析我国汽车营销现状的基础上,通过对国内外汽车营销模式的比较和对未来汽车营销形式发展的预测,提出了我国汽车营销模式的发展对策。
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| 关 键 词： | 汽车营销 营销模式 交易市场 销售通路 |
Probing into China automobile marketing mode development |
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| Liu Fei,Xu Cheng.Probing into China automobile marketing mode development[J].Special Zone Economy,2007(8):293-294. |
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| Authors: | Liu Fei Xu Cheng |
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| Abstract: | China is gradually becoming a big country of auto, it is urgent to cultivate auto selling and Serving market, and synchronize the mode of domestic auto marketing with the world. This paper analyzes piesent situation of domestic auto marketing, and proposes countermeasures to develop the mode of domestic auto marketing through comparing the domestic and international mode of auto marketing and predicting the developing form of auto marketing in the future. |
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| Keywords: | auto marketing marketing mode trade market distributing |
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