| Abstract: | This study examines the formation of business relationships among tourism organisations. A phenomenographic study conducted with 25 managers drawn from regional tourism organisations in Queensland, Australia revealed three qualitatively different but interrelated ways of experiencing relationships: as competition, co‐operation and collaboration. Differences among experiences were accounted for by the way managers defined the meanings of several dimensions common to each experience. The results suggest managers' experiences can be developmentally ordered on a continuum of relationships that demonstrate progressively more complex and inclusive approaches to forming relationships. Copyright © 2001 John Wiley & Sons, Ltd. |
