| 农产品区域品牌建设中的“公共物品私人自愿供给”问题研究 |
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| 引用本文： | 李学工,易小平.农产品区域品牌建设中的“公共物品私人自愿供给”问题研究[J].兰州商学院学报,2009,25(2). |
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| 作者姓名： | 李学工 易小平 |
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| 作者单位： | 曲阜师范大学,日照校区,运筹与管理学院,山东日照,276826 |
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| 基金项目： | 山东省社会科学规划重点研究课题 |
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| 摘 要： | 基于"公共物品私人自愿供给"理论和博弈理论,对农产品区域品牌的建设问题进行初步的探索。在建立博弈模型并引入政府和农协因素之后,使农户确定共同的价值观,我们认为可以使区域品牌投入的自愿供给达到最优,并通过研究得出区域品牌在建立后可能出现"柠檬市场"效应。
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| 关 键 词： | 农产品区域品牌 公共物品 博弈模型 纳什均衡 |
The Study on the Game of "Private Supply of Public Goods" in Constructing Agricultural Regional Brand |
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| LI Xue-gong,YI Xiao-ping.The Study on the Game of "Private Supply of Public Goods" in Constructing Agricultural Regional Brand[J].Journal of Lanzhou Commercial College,2009,25(2). |
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| Authors: | LI Xue-gong YI Xiao-ping |
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| Institution: | LI Xue-gong; YI Xiao-ping(Department of Operational Research and Management; Qufu Normal Unversity; Rizhao 276826; China); |
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| Abstract: | Based on the theory of "Private Supply of Public Goods" ,we design game models to study the problems which live in constructing agricultural regional brand. By deducted the game model,we find that the pareto optimal about private supply of construction of agricultural regional brand can be realized when factors such as government and Agriculture Co-operatives are being considered. We also find that paying more attention on supervision of using agricultural regional brand is very important to avoid "lemon ma... |
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| Keywords: | agricultural regional brand Public goods game models Nash equilibrium |
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