A global market advantage framework: the role of global market knowledge competencies |
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| Affiliation: | 1. Lappeenranta University of Technology, Finland;2. University of Leeds, Leeds University Business School, Leeds LS2 9JT, United Kingdom;3. Loughborough University, Loughborough, Leicestershire LE11 3TU, United Kingdom;4. Lagos Business School, Pan-Atlantic University, Km 22, Lekki-Epe Expressway, Ajah, Lekki, Lagos, Lagos, Nigeria;1. University of Birmingham, UK;2. Oxford Brookes University, UK;3. Ohio State University, United States |
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| Abstract: | The globalization forces engender companies to develop a new set of competencies that would enable the generation of abnormal returns in the global marketplace. This article reviews the extant literature regarding the effect of globalization on organizations and develops a conceptual framework that underlines the importance of knowledge management competencies in creating global market advantage. The knowledge management competencies consist of global customer, competitor and supplier knowledge development, inter-functional coordination and value chain coordination. The relationship between global market knowledge competencies and global market advantage is partially mediated by company's responsiveness. Global market advantage is positively associated with company's strategic and financial performance. |
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