Konsonanz 30 Jahre später

Consonant coverage is assumed to be an important prerequisite for media effects to occur. However, empirical evidence for this assumption is largely missing. Focusing on the issue of European integration, this study investigated, in 13 EU member states, whether consonant coverage affected EU citizens’ opinions on the issue. For each country and at the individual level of analysis, the study linked content analyses of the main evening news and the most prestigious newspaper with survey data. Consonant coverage influenced people’s opinions about European integration, while dissonant coverage made no impact. Both EU supporters and EU opponents were susceptible to the effects of consonant coverage, which tentatively suggests that consonant coverage may surmount selective mechanisms. In sum, the study is the first to provide evidence that consonant coverage may indeed enhance media effects.