| 商品房消费者行为模式浅析 |
| |
| 引用本文： | 吴先敏,宋永发.商品房消费者行为模式浅析[J].建筑管理现代化,2005(4):19-21. |
| |
| 作者姓名： | 吴先敏 宋永发 |
| |
| 作者单位： | 大连市大连理工大学,工程管理,辽宁,大连,116023 |
| |
| 摘 要： | 本文依据马斯洛需求理论和大连市房地产消费者调查资料把房地产消费者分层，通过对各个层次消费者的动机、影响因素的分析，掌握目标市场的消费行为的关键因素，为房地产开发商的合理决策提供依据，促进房地产市场的健康发展。
|
| 关 键 词： | 房地产市场 市场调查 市场定位 市场细分 消费者行为模式 |
| 文章编号： | 1001-019X(2005)04-0019-03 |
| 收稿时间： | 03 29 2005 12:00AM |
| 修稿时间： | 2005年3月29日 |
The Consumer Behavior Analysis in the Real Estate Project Marketing |
| |
| WU Xian-min,SONG Yong-fa.The Consumer Behavior Analysis in the Real Estate Project Marketing[J].Construction Management Modernization,2005(4):19-21. |
| |
| Authors: | WU Xian-min SONG Yong-fa |
| |
| Abstract: | Based on Maslove Demand model and some investigation information about real estate consumers in Dalian, this paper intends to segment these consumers and grasp the key factors of consuming in target market by the analysis of the consuming motivation and affecting factors of consumers at different levels, aiming at providing underlying for investors to make rational decision, and promoting the development of real estate market. |
| |
| Keywords: | real estate market market investigation market location market fractionize consumer behavior |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
