Concurrent sourcing,governance mechanisms,and performance outcomes in industrial value chains |
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| Authors: | Jan B Heide Alok Kumar Kenneth H Wathne |
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| Institution: | 1. School of Business, University of Wisconsin‐Madison, , Madison, Wisconsin, U.S.A.;2. Department of Marketing and Management, University of Melbourne, , Parkville, Victoria, Australia;3. Judge Business School, University of Cambridge, , Cambridge, U.K.;4. College of Business, University of Nebraska–Lincoln, , Lincoln, Nebraska, U.S.A.;5. University of Stavanger Business School, , Stavanger, Norway;6. Norwegian Business School, , Oslo, Norway |
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| Abstract: | We examine transaction governance in the context of concurrent sourcing, where a manufacturer relies on sourcing from external suppliers and in‐house production simultaneously. Our focus is on (1) a buyer's use of particular safeguards or governance mechanisms vis‐à‐vis an external supplier and (2) how the effects of these mechanisms on various performance outcomes are influenced by the joint presence of an internal manufacturing branch. We conduct two studies in the apparel industry and show that performance outcomes are a joint function of (1) the individual governance mechanisms that are deployed in a particular relationship and (2) the larger sourcing context (concurrent or singular). Copyright © 2013 John Wiley & Sons, Ltd. |
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| Keywords: | relationship governance monitoring norms opportunism concurrent sourcing |
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