提升质量锻造品牌 推动石油物探可持续发展

介绍了江汉油田物探公司近几年在品牌建设中取得的成就。指出石油物探企业可持续发展应该注重品牌建设。品牌的锻造应从人的素质、细节管理、不断提升物探工程质量、为顾客创造价值的质量经营理念等方面入手。

Promoting the Sustainable Development of Geophysical Prospecting for Petroleum by Improving the Quality and Forging the Brand

An introduction revolves around the achievements in brand construction made by Geophysical Prospecting Company of Jianghan Oilfield in recent years.It is pointed out that enterprises should highlight the brand construction in promoting their sustainable development.It is also presented that forging the brand should begin with the following aspects of quality control concepts such as the quality of staffs,detailed management,improving the quality of geophysical prospecting project continuously and creating the value for customers.